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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Open sustainability innovation ： ウィキペディア英語版 Open sustainability innovation Open Sustainability innovation is the use of open innovation in the development of sustainable products, services and initiatives. This is an approach to marketing for companies may prove to be advantageous as it is not point of sale based, but rather offers consumers information they have previously never been exposed to. Creating a basis for more long term conversational relationships. As a result of this conversational relationship between companies and consumers ideas about the importance of sustainability and how people relate to this through consumption can arise. By offering an open communication way of marketing to consumers, companies may ultimately gain a competitive advantage based on trust and disclosure. Thus not only will open sustainability innovations promote the use of sustainable products and services, it will actually create a snowballing effect to other companies who will have to adopt new sustainability practices in order to remain on the market. == How to put open innovation in a sustainability context == The key to open innovation is the integration of the consumers’ ideas into the process of innovation. This means that the creation of the innovation should come largely from the consumer’s input and ideas. Or the marketing strategy shows the consumer any externalities that the product may incur to the environment or compare it to other products on the market that are less sustainable. In any case, it is important to remember that these initiatives are largely conversational. The company must be willing to give much more information to the consumer than was ever really accepted in conventional marketing and the consumer must play a part by bringing in his own ideas and feelings. This entails that the issue of trust is not uni-lateral, the consumer gains trust from the company because of the interaction, but the company must first trust the consumers in order to spend the money, time and knowledge on their open strategy.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Open sustainability innovation」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.